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If you care about people, they will never forget it.”

Those words are credited to the late Walt Fiegel, a longtime highly-successful football coach at Sioux City East High School, who passed at the age of 69 on Nov. 15, 2003, shortly after completing his 22nd season at the Black Raider helm.

The Walt Fiegel Foundation was established in 2004 by East High alumni in his memory to carry on his legacy and maintain his spirit and positive influence on young people.

Since then, the Fiegel Foundation has awarded scholarships to selected students from East, North, West and Bishop Heelan High Schools in Sioux City; Sergeant Bluff-Luton, South Sioux City, and Dakota Valley High Schools.

The scholarships – used to assist graduating seniors in pursuit of a post-secondary education at a college/university or vocational/technical institute to obtain a trade, associate, or academic degree – are presented annually.

Fiegel, a member of the Iowa High School Football Coaches Hall of Fame, directed East to a 128-79 record and 12 playoff appearances in his 22 seasons as head coach. His 1984 squad captured the school’s only state football championship. So, when it came time to unveil the very first East Athletic Hall of Fame in conjunction with the school’s 100th anniversary, Fiegel was at the top of the list.

The Britton, South Dakota, native began his football coaching career at Tripp, South Dakota, spending four seasons there. Fiegel joined the East High faculty in 1963 and became football coach in 1967. He stepped down after the 1971 season with an 18-23 record. After a stint as sophomore coach from 1973-81, he succeeded Terry Stevens as head coach in 1982. The second go-around was much more successful, as Fiegel’s teams produced a 78-29 record in 11 seasons (1982-92) with nine playoff appearances. That included the glorious 1984 campaign when the Black Raiders clipped Waterloo West, 21-20, in the Class 4A state championship game.

Fiegel stepped down again, handing the reigns to longtime assistant Jim O’Hern in 1993. When O’Hern decided to step aside after the 1997 season, Fiegel was asked to return for a third time. In his last six seasons, the Black Raiders were 32-27, making the playoffs three times and reaching the quarterfinals twice. Including his four seasons at Tripp, Fiegel racked up 158 career wins. In addition, his sophomore teams at East were 52-18.

One of the driving forces in establishing the Iowa Football Coaches Association, Fiegel served as Executive Secretary for 17 years, from 1977-1994. Each year, the IFCA hands out the Walt Fiegel Coaching With Character Award. The award recognizes a person who embodies the high character, integrity, concern for kids and service to the profession that were evident during Fiegel’s career.

Ken Winkler was the first recipient of the Fiegel Award in 2004. Winkler coached Treynor to the 1979 Class 1A state title and West Marshall to another 1A crown in 1999. He was also the head coach at Sioux City West in 1983-84. “I first met Walter Fiegel in 1972 when we were both members of the board of directors of the coaches association,” Winkler told the Sioux City Journal at the time of Fiegel’s death. “I was a 26-year-old kid from a little town of about 400 people (Hamburg) and for some reason a guy who became a legend was willing to adopt me as a son, so to speak, and take me under his wing. “He was as much a player’s coach as anyone could ever be. Walter influenced hundreds, thousands of kids. He was one of a kind in the most positive sort of way and I mean that sincerely.”

Among Fiegel’s most notable former players are Bill Lewis and Dave Croston, who each went on to play in the NFL. Lewis and Croston are also being enshrined in the East Hall of Fame. Randy Lessman was a Parade Magazine All-American in 1971 and later became the punter at the University of Nebraska. Jeff Croston, Dave’s brother and a member of the 1984 state championship team, is president of the Walt Fiegal Foundation. “Coach Fiegel was a mentor, a motivator, a leader. Even today when we see videos of the past I get chills. I get a chill talking about it right now because he brought out the best in every person on that team,” said Jeff Croston.

Carrying on his legacy are his children – daughters Jill and Beth and son Jim.

Fiegel used to end virtually every practice and game by telling his players to “go home, give your mother a kiss and tell her you love her.”

His point was, there are far more important things than winning or losing a football game.

~ Barry Poe

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Congratulations to our 2025 Scholarship Recipients!

East High
Dane Milton
Miri Nannestad
Annika Bremer
Jax Theeler

Sergeant Bluff-Luton
Brooklyn Ocker
Caden Waugh


North High
Phuong Tran
Vanessa Truong
Derek Folchert

Bishop Heelan
Jack Schramm
Mackenzie Tott
Brigid McGowan

Dakota Valley
Laila Sitting Crow 

We wish you the very best in your future endeavors!

“Don’t forget where you came from” – WF

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March 1, 2025–The Walt Fiegel Coaching With Character award was presented to the family of the late Coach Butch Pedersen of West Branch. The beloved hall of fame coach spent his entire 40 year career at West Branch. He lost his battle with blood cancer in April of 2023, but his memory lives on.

This Iowa Football Coaches Association award recognizes a person who embodies the high character, integrity, concern for kids, and service to the coaching profession that were evident during Coach Fiegel’s career.

Learn more about the Butch Pedersen Legacy Foundation

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Congratulations to our 2024 Scholarship Recipients!

Bishop Heelan
Abigail White
Fernanda Garcia
Kalyn Koob

Dakota Valley
Ashlynn Stusse
Brendan Barnett
Karlee Hughes

Sergeant Bluff-Luton
Ella Focht
Julian Jervik
Julian McGinty

East High
Arianna Miller
Gracie Bruening
Luke Vander Weide
Mackenzie Crawford
Olivia Mentzer
Uziel Garcia

North High
Anahi Sanchez

West High
Jersie Cherkas

We wish you the very best in your future endeavors!

“Don’t forget where you came from” – WF

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Don Anderson is the 2023 recipient of the Iowa Football Coaches Association (IFCA) Walt Fiegel Coaching Award. A native and high school graduate of Dows, Anderson attended Iowa Central Community College and Northwest Missouri State University before entering coaching.

He has been a head football coach for 40 years at the high school level and a college football assistant coach at Buena Vist for one. His varsity stops included Dumont, Thompson-Woden-Crystal Lake, North Iowa, Rockwell City-Lytton, Sumner-Fredericksburg, Battle Creek-Ida Grove and Iowa Falls-Alden.

Anderson has had teams qualify for the state playoffs in four different classes and has served as a past IFCA president and Academic All-State committee chairman. Don has also coached boys and girls basketball, boys and girls track, baseball and golf.

2024 IFCA Coaching With Character award winner Don Anderson

IFCA Walt Fiegel Coaching with Character Past Award Winners
2004 Ken Winkler, West Marshall
2005 Jerry Staton, Albia
2006 Tom Stone, Pekin
2007 Ed Thomas, Aplington-Parkersburg
2008 Bob McCoy, Bedford
2009 Darrell Schumacher, Oskaloosa
2010 Gaylord Schelling, Atlantic
2011 Bill Kibby, JSPC
2012 Curt Bladt, Harlan
2013 Bob Jensen, Mount Pleasant
2014 Pat Mitchell, Cedar Falls
2015 Mike Dirksen, Mason City Newman
2016 Jerry Pezzetti, Ankeny Centennial
2017 Bob Howard, Webster City
2018 Lyle Alumbaugh, Panorama
2019 Bob Sanger, Britt-West Hancock
2020 Steve Milder, West Central, Maynard
2021 Kevin Bowman, Maquoketa
2022 Gary Swenson Valley, West Des Moines
2023 Don Anderson

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SIOUX CITY, Iowa (KCAU) — “Tough Times Don’t Last, Tough People Do!” and “Don’t ever forget where you came from.”

Just two of the many sayings former Sioux City East football coach Walt Fiegel coined while coaching.

Now, 20 years after his passing a foundation in his name continues to share his words and his ways.

You will find his name on the billboard outside East High’s practice football field. His picture, in the school’s trophy case and his memory, all over Siouxland.

“Coach Fiegel was a mentor, a motivator, a leader. Even today when we see videos of the past I get chills. I get a chill talking about it right now because he brought out the best in every person on that team,” said Jeff Croston, President of the Walt Fiegel Foundation.

Croston should know. He played for coach Fiegel in 1983 and 1984 and was part of the school’s only football state championship team.

Twenty years after Fiegel unexpectedly passed away Croston keeps his memory alive as president of the Walt Fiegle Foundation.

“When we started this off it was to perpetuate the characteristics of coach Fiegel. The inspiration he had on people. We had no idea how long this was going to go we just wanted to do something in his name,” Croston said.

Since 2003, the foundation has hosted a fundraising dinner and golf event. Proceeds fund a scholarship endowment for graduating seniors. After initially offering two scholarships on Friday, the Walt Fiegel Foundation will award twenty, $2,000 scholarships at this year’s dinner.
20 of 199 handed out since Walt’s death totaling $289,000 in 20 years.

“It’s amazing that this has kept going. At some point someone said this is a great idea but it won’t last 5 years,” said Fiegle’s daughter Jill Persinger. “I feel like my dad always had good luck fundraising getting whatever he needed for his kids. A pair of shoes or whatever they needed. The community trusted him and they were very generous and they still are.”

Fiegel was a Blackraider through and through but his caring ways reached much further.

” He had all sorts of ties through the state of Iowa, college coaches, coaching clinics, locally the church. He wasn’t just a coach. He taught science and PE so he was touching every kid that came through this school,” said Croston.

“He had a knack of making people feel special. He recognized kids basically kids from besides East High Sioux City and kids all over the state,” added Persinger.

Current East head football coach Mike Winklepleck experienced that connection as a crosstown high school rival.

“To see the amount of scholarships they have given out over 20 years, not only are they scholarships for East students but all the schools… you see people from Heelan, West, North, Dakota Valley, sergent Bluff. They all come together to support what Walt Fiegel was all about,” said SC East football coach Mike Winklepleck.

“Ya know Walt Fiegel was kind of a big name around here so winning his scholarship is something look forward to. At East family is everything, “said scholarship recipient Jackson Johnson.

As the foundation looks ahead to providing it’s 200th scholarship next year… Walt Fiegel’s link to Siouxland is ever-present.

“Makes me feel proud, People involved players and community. It’s a great community,” said Persinger.

“When you think of East High you think of Walt Fiegel. It’s amazing the things he did here and the stories you hear,” added Winklepleck.

“We have parents of ours still attending. They are in their 80’s and they remember Walt and what Walt did for their kids, You see it all the time,” Croston said.

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The 20th Annual Walt Fiegel Foundation will be held May 18-19-20, 2023

Happy Hour – Thursday, May 18th – 5:59pm at Bob Roe’s Point After

Dinner, Scholarship Recipeint Recognition, Auction – Friday, May 19th at Sgt. Bluff Community Center starting at 5:29am

Golf Tournment on Saturday, May 20th at Whispering Creek starting at 11:59am

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Gary Swenson

Gary Swenson, Radcliffe native and graduate, has spent 48 years coaching high school football, including the last 46 seasons as head coach. His stops have included Manning, West Marshall, Spencer, and currently Valley, West Des Moines.

Swenson has an overall record of 392-120 and taken his teams to the playoffs for the last 36 consecutive seasons. That run includes 21 semifinals and now 11 championship games, with titles in 1994, 2002, 2003, 2005, 2008, and 2011.

Swenson has served as a master trainer in USA Football’s Heads-Up program, and coached for USA Football’s National Team at the 2009 Junior World Tournament (U19) and 2014 International Bowl (U17).

He and his wife DeAnn have three children – Jeff, Shannan, and Greg – and eight grandchildren.


Coach Walt Fiegel was the long time football coach at East high School in Sioux City, Iowa. During his tenure at Sioux City, he served as head sophomore coach and head varsity coach three different times. His Black Raider team won the Class 4A State Title in 1984.

Coach Walt Fiegel served as the Executive Secretary of the Iowa Football Coaches Association from 1977-1994, 17 years!

This award recognizes a person who embodies the high character, integrity, concern for kids, and service to the profession that were evident during Coach Fiegel’s career.

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Chloe Best – Bishop Heelan High School
Ethan Breyfogle – East High School
Gabrielle Comstock – West High School
Ryan Crawford – East High School
Anesa Davenport – Heelan High School
Lizbeth Garcia-Ramirez – Heelan High School
Yvette Guerrero – Heelan High School
Mason Hardin – East High School
Paige LaFave – East High School
Kaleb Nutt – East High School
Alex Reinhardt – Dakota Valley High School
Karlie Stoos – East High School
Emma Urbanski – Dakota Valley High School

Best wishes from all of us in your future endeavors!

“Don’t forget where you came from” – WF

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Save the date!

The Walt Fiegel Foundation annual dinner and golf tournament will be held August 20-21, 2021.

We are planning a happy hour for Thursday, August 19. Location TBD.

Friday night, August 20, we will have the dinner/auction and scholarship awards at the Sergeant Bluff Community Center. Scholarship recipients names will be announced on our Facebook page in May.



The 18th Annual Walt Fiegel Classic will be held on Saturday, August 21, 2021 at Whispering Creek Golf Course at 11:59am

Registration Information

  • Golf entry $500/team: includes dinner tickets for Friday night
    • Golf registration will be available via the OneCause App and will be linked here once it is live